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Gymshark SEO


Gymshark is a UK-based global retailer of gym and fitness clothing. Started in 2012, from a garage in Birmingham by Ben Francis, Gymshark achieved unicorn status in 2020.

I joined Gymshark in March 2022 as SEO & Content Manager.

My Role

At Gymshark, I lead the SEO & Content team to grow organic traffic and visibility across our 15 global websites, including the US, UK and Australia, and Gymshark Central.

Having joined the company as the only member of the SEO team, I have since grown the team to a team of 6, with further expansion planned this financial year.

My responsibilities include: