Overview
More than 100 children are bereaved of a parent every day in the UK, that’s around 41,000 every single year. Winston's Wish is a charity that supports these children through therapeutic and group support.
I joined Winston's Wish in 2016 initially as Press Officer, before being promoted to Digital Marketing Communications Manager.
My Role
In my role, I led all digital activity for Winston's Wish, including:
- Implementing paid and earned social media campaigns
- Drive the digital marketing strategy
- Managing digital marketing budget
- Develop the charity’s e-commerce presence, driving online donations and sales
- SEO Optimisations and strategies
- Creating digital content, including videos, podcasts and blog posts
- Managing the charity’s Google AdWords campaigns
- In-depth use of analytics to understand campaigns and activity
- Managing and developing the charity’s websites, using WordPress
- Build and maintain the charity’s brand, including online and offline collateral
- Managing the charity’s direct marketing, including e-newsletter, building and segmenting customer audiences
